Bernaudeau : « MPCC is even more relevant today »

While his title partner Direct Energie has decided to join the MPCC’s college of sponsors, Jean-René Bernaudeau is going to complete his 10th year as a member of the movement. He explains why he considers that the MPCC remains a relevant actor in the cycling landscape. 

 

Successively at the top of Bonjour - the team he created in 2000 -, Brioches La Boulangère, Bouygues Telecom, Europcar and now Direct Energie, Jean-René Bernaudeau has been a professional cycling team manager for 17 years. His team was one of the original members at the inception of the MPCC in London in July 2007. For nearly a decade, he has been renewing his commitment to the MPCC ; now he considers the purpose of the movement not only as remaining true but also as even more reasoned than before. Bernaudeau says in our interview that the MPCC maintains a « friendly pressure ».

 

Our interview of Jean-René Bernaudeau 

 

 

One special aspect of Direct Energie this year is that the title sponsor is now member of the MPCC as well as the cycling team. This summer, the company Direct Energie chose to join the mouvement. At this moment, the Branding, Sponsoring and Communications Director Martin Bertran stated that this membership «  appeared as an obvious move ». Direct Energie CEO Xavier Caïtucoli added: « We share common values with Jean-René Bernaudeau’s team. It is thus quite naturally that we have decided to be part of the MPCC. In this regard we invite all the others cycling teams’ sponsors to join our call. »

 

This is already the case with Bora, Cofidis, FDJ, IAM, AG2R La Mondiale and the Belgian national lotery.