Groupama commits to the MPCC

Groupama joined the sponsors members of the MPCC, this category now includes 8 sponsor members companies that are determined to help cycling increasing its credibility.

As soon as the Groupama-FDJ cycling team – directed by Marc Madiot – co-partnership deal was revealed, Groupama made an official request to join the sponsors members of the movement. Even if the insurance company will enter in the professional peloton on the 4th of March, at the beginning of Paris-Nice, this membership still kicks off immediately.

As explained by Sylvain Burel, Groupama’s communication director, this involvement matches Groupama’s values: “Every time we have involved in sports, we have stood up for the idea of seeking performance and victory while respecting all of the established rules. This approach makes it possible to get full credibility and total achievement when reaching a sports victory”.

Therefore, Groupama’s will to work towards cycling’s credibility and its MPCC membership make total sense according to Sylvain Burel: “Today, even if cycling still suffers from the circumventions of rules by a few isolated stakeholders, recent studies show that we can look forward with more certainty as in the past. The MPCC leads those necessary studies in order to increase the minimum international ethical rules standards, with an absolute will to make cycling a perfectly responsible and transparent sport. We fully commit to this approach that we share with Marc Madiot”.

8 companies/sponsors are now MPCC members: