Why does sponsors have to join MPCC ?

Since 1997, Française des Jeux (FDJ) has been a long-standing partner of cycling, investing in team FDJ, and a strong support of MPCC since the very beginning of the movement. Representing this sponsor, Thierry Huguenin explains why cycling needs more companies within MPCC’s sponsor section. He wants more responsability and “would like cycling to become a pioneer” in terms of sponsoring “just as it used to be in the antidoping fight, for almost twenty years now”.

This thursday, Bora Holding GmbH, main sponsor of Bora-Argon 18 team, became member of MPCC’s sponsor section. Cofidis, Lotto, IAM, AG2R La Mondiale and FDJ are also members as companies, in compliance with their team’s membership. LCL and PMU, historical partners of the Tour de France, are also part of MPCC.